Californians now have a simple way to limit how their personal information is collected and sold online.
The Delete Request and Opt-Out Platform (DROP) is a new, free state-run tool that allows California residents to request that data brokers delete their personal information and stop selling it.
DROP helps reduce unwanted spam, scams, and privacy risks by giving you more control over your data.
What Is DROP?
DROP is California's centralized tool for submitting data deletion and opt-out requests.
Instead of contacting hundreds of companies individually, DROP lets you submit one request that reaches more than 500 registered data brokers at once.
DROP is operated by the California Privacy Protection Agency as part of California's ongoing commitment to strong consumer privacy protections.
Why Use DROP?
Data brokers collect and sell a wide range of personal information, which can contribute to spam, scams, and security risks.
Using DROP can help you:
- Limit the sale of your personal information
- Reduce unwanted emails, texts, and phone calls
- Lower the risk of identity theft, fraud, and impersonation
- Take greater control of your digital footprint
Some online experiences, such as targeted ads or personalized content, may change after your data is deleted. You can learn more about what to expect before submitting a request.
How DROP Works
Using DROP is simple, secure, and free.
Step 1: Verify Eligibility
Confirm that you are a California resident using the State's secure verification process.
Step 2: Create Your Profile
Provide basic information to help data brokers locate your records. You choose how much information to share.
Step 3: Submit Your Request
Your request is sent to over 500 registered data brokers at once.
Starting August 1, 2026, data brokers are required by law to begin deleting requested data within 90 days and must continue checking for new requests every 45 days.
Who Can Use DROP?
You can submit a DROP request if you are a California resident.
In some cases, you may also submit a request on behalf of:
- A child
- An elderly family member
- Another eligible California resident
Your Privacy Is Protected
DROP is designed with privacy and security at its core:
- Your information is only used to process your request
- It is never sold or shared
- You do not need to create a state account
- Your data is stored securely and protected
Read More
California law provides robust consumer privacy protections.
Learn more about the California Consumer Privacy Act and tools like DROP, as well as steps you can take to protect your personal information online.